Jeda Electric: Leading the charge in the the battery powered bike sector

The Challenge
Jeda is an emerging player in the sustainable mountain bike industry, building an entirely new supply chain centered on energy efficiency and environmental responsibility. As a new brand, Jeda needed an identity that would resonate with eco-conscious riders while also positioning the company as innovative and forward-thinking. The challenge was to create a visual system that communicated sustainability and high performance without blending into the crowded outdoor sports market.

The Solution
We designed a brand identity rooted in both clarity and storytelling. The logo itself incorporates parts that form the letterforms in Jeda’s brand font, creating a distinctive mark that feels modern yet approachable. To emphasize the company’s vision of a sustainable future, we introduced a bold color palette: electric green to symbolize renewable energy and innovation, paired with moss green to ground the brand in nature and earth.

These visual elements extended across digital and print platforms, from marketing campaigns to infographics, making complex ideas—such as supply chain innovation—accessible and compelling to investors, partners, and consumers. The final identity system not only reflects Jeda’s mission but also equips the brand with a versatile toolkit to grow alongside its expanding product line and community.