Is your logo helping or hurting your credibility?

A free white paper for ESG and sustainability consultancies on how the right logo type can increase trust, command higher fees, and drive real ROI.

Inside the guide

Why “green and leafy” branding no longer differentiates in today’s market

Why “green and leafy” branding no longer differentiates in today’s market

Why “green and leafy” branding no longer differentiates in today’s market

Why “green and leafy” branding no longer differentiates in today’s market

Why “green and leafy” branding no longer differentiates in today’s market

Inside the Guide
✅ The six types of logos — and which signal the most professionalism for ESG consultancies
✅ Why “green and leafy” branding no longer differentiates in today’s market
✅ A visual decision framework to match your firm’s maturity and positioning
✅ Real data: firms with consistent branding see up to 23 %–33 % revenue growth (Lucidpress & Demand Metric Report, 2016–2019)
✅ Practical steps for rebranding and governance to maintain consistency

+23%

Average revenue uplift from consistent branding

Why your logo matters

Why your logo matters

Supporting Visuals (optional for page design)
Bar chart: “Revenue uplift from consistent branding (+23 %)”

Radar chart: “Logo types ranked by professionalism vs distinctiveness”

Before/after logos: “Generic → Data-driven rebrand”

Quote callout: “Brand consistency improves visibility 4× — Demand Metric Report”

What you'll learn

What You’ll Learn
How to choose a logo type that aligns with your audience and pricing goals


What visual mistakes make even credible firms look “small”


How to use brand consistency to improve visibility 3–4× and increase proposal win rates


When a rebrand signals growth—and when to simply refine what you have

Not sure where you stand?

Take the 3-minute quiz to see if your logo helps or hurts your brand perception.

Ready to position your consultancy for premium clients?

Get the guide, audit your visuals, and start communicating your value with clarity.

30 minutes

Introduction Meeting

A short video call to learn about the brand, project goals, and expectations. The purpose is to understand whether there’s strong alignment and potential for a collaborative partnership.

Portfolio

Client quotes

Working with Angie for branding and logo design for an ESG/sustainability/corporate responsibility startup was a dream. Angie’s thoughtful facilitation and discussion led to having ideas interpreted, challenged, and then creatively visualized. Her experience in the ESG space is a clear differentiator. She is also a kind, charismatic individual who set clear expectations, met every deadline, and facilitated timely communication, making the experience pleasant and refreshing. I will fully recommend Angie to companies looking for design support, particularly in the ESG space.

– Manisha Paralikar, CEO

“I gave Angela an AAA rating. The logo and branding work Angie did for us is wonderful. She listened to and incorporated our thoughts artfully, with a modern, professional flare. The new files and formats were plentiful, precisely what we wanted, and extremely well organized.”

-Viva Cundliffe, CEO and Founder

Angie provided exceptional brand positioning and strategy work for our sustainable apparel brand. Her inherent ability to grasp our ideas and run with it was first-class. Products were delivered ahead of schedule and barely any changes were needed as she hit everything spot on; a true testament to her key skills and attributes.

In addition, she provided invaluable research of our brand name, which ultimately saved us from choosing a name that would have had too many competing search results. Readily accepts and welcomes feedback. Definitely someone you want on your team. 

– Justin Hines, CEO Aturnal Collective 

I was tasked with revamping the image and communications of a cannabis tech company and Angie was incredible to work with. She did a lot of research into our complicated market, listened to our values and company roots, and helped refine our voice and audience. 

The logos and fonts were beyond what we expected too. Her eye for color, balance and design was an invaluable resource. She’s a great communicator, delivers on time, and was genuinely a joy to work with.
I recommend Angie for any branding work you need.

-Colleen King, Strategic Sourcing Manager, Ciclo Saas

Angie articulated her process well, got to know our business as the project kicked off and was responsive to feedback. She helped clearly define milestones and was punctual (or early) at every step. Angie’s work product exceeded our expectations and we would highly recommend working with her.

-Molly Kamrath, GVI & Anchor Ingredients, Operations Manager (parent brand of GVI)

Other services

Reports

ESG or Sustainability
Corporate Responsibly 
Annual Reports

Marketing

ESG or Sustainability
Corporate Responsibly 
Annual Reports

Reports

Data Visualizations
Scientific Illustration
Editorial Infographics

Marketing

Sales decks
Pitch decks
Ad Creative