Futurepath: ESG education & training for internal teams

Futurepath ESG is the brainchild of two accomplished female co-founders, each with a wealth of experience gained from prestigious ESG firms. Now, they are embarking on a joint venture, blending their expertise to forge a new path. Their core principles are rooted in fostering relationships, crafting strategic solutions, maintaining an optimistic outlook, embracing future-oriented strategies, prioritizing education, and upholding rigorous standards.

Download Brand Process

before

after

Process Highlights:

Challenge: They desired a forward-looking image without appearing as cold or robotic, common in the technology and sustainability sectors.S

Solution: To achieve this, we concentrated on incorporating futuristic symbols such as stone paths, stairs, forward motion, journeys, and evolution into the design process.

Challenge: They aimed to retain their existing brand colors, but the yellow and cream combination posed issues with contrast and readability.

Solution: I supplied alternative HEX color codes that improved contrast and readability, along with practical usage examples. This ensured they could confidently create accessible designs in the future.

Fostering relationships, crafting strategic solutions, maintaining an optimistic outlook