Golden Valley Ingredients
Anchor Ingredients is a sustainable agricultural processor based in South Dakota. They grow their business by purchasing and transforming smaller grain processors. When they acquired Beach Cooperative, the previous owners and my client agreed on a rename (Golden Valley Ingredients) and a brand refresh instead of fully adopting it under the Anchor Ingredients brand.
before
after
Process Highlights:
Challenge: Despite the acquisition, the original members and farmers of the cooperative are still invested and involved.
Solution: We accomplished this by keeping the previous Beach Cooperative colors, which are the same as the town’s high school.
Challenge: The Anchor Ingredients brand did need to be visually represented, as they are bringing in a lot of new sustainable tech and machinery.
Solution: We used the same wordmark typeface as Anchor for Golden Valley Ingredients to create a relation and a sense of a sub-brand.
The brand preserved the original colors – dark blue and gold – to keep a connection to the community. These are the same colors as the town’s local high school.
Truck Signage
