AFL: Establishing a culture which drives focus on social & environmental impact is a Corporate Responsibility.
This report was designed with circles symbolizing the wires encircling the barrels as seen in a factory setting. The circles are also a visual representation of AFL’s products, a reference to the “connection” that AFL’s products enable, and a callback to the cover page for last year’s report.
This approach introduces texture, evoking a tangible sense of physical sustainability. It bridges the gap between abstract data and real-world applications, illustrating how materials and energy are conserved or reused. The design effectively translates the raw data from the Excel sheets into a more relatable and concrete context, emphasizing the practical impact of sustainability efforts. By incorporating these elements, the direction not only enhances visual interest but also reinforces the narrative of resourcefulness and environmental responsibility.
“Angie is a stellar partner on graphic design projects. Her creativity is top notch, and she provides reasoning for different visualizations to help her clients consider what is best suited for their needs. Along with her professionalism, flexibility, and responsiveness, the past two years of collaboration on AFL’s Corporate Responsibility Report has resulted in a trusting working relationship. Angie created a cohesive design for the reports that provides visual structure, highlights key information for easier reading, and differentiates the reporting years. She’s been a vital member of a team that has been proud of the end result! This collaboration has led me to recommend her without hesitancy to several other clients who need design support.”
– Manisha Paralikar, NextGen ESG
The layered circles symbolize the wires encircling the barrels as seen in a factory setting. They are also a visual representation of AFL’s products, a reference to the “connection” that AFL’s products enable.
